Strategic Advisory · Business Development · Ecosystem Building
Offices in Paris and Cairo — active across EMEA
The Firm
AM&CO advises executives, investors and organisations on business development, partnership structuring and ecosystem navigation across complex international markets.
The firm operates at the crossroads of strategic advisory, operational structuring and relationship activation — designed to create the conditions in which the right alliances form, at the right moment, within the right context.
Beyond commercial outcomes, AM&CO focuses on relationship quality, strategic timing and ecosystem coherence.
Proven Experience
Governance, startup ecosystems, business development, luxury and hospitality — across demanding, multi-stakeholder environments.
Partnerships & Structuring
Building durable partnerships, structuring opportunities and aligning stakeholders around shared objectives.
EMEA Presence
Active across European, Middle Eastern and North African markets — with real fluency in their distinct operating codes and networks.
Scope of Engagement
Where others advise at distance, AM&CO operates from within.
Selected Mandates
Concrete examples of our scope of engagement
Richemont Group · Cartier Haute Joaillerie
Coordinated luxury stakeholders, editorial teams, talent and operational partners within a globally recognised luxury ecosystem — delivering a high-visibility haute joaillerie publication project with precision and discretion.
Luxury Operations · Editorial Coordination
Stakeholder Management · Execution
We Are Bold — 6 Years
Co-built and led a specialised advisory platform serving high-growth founders across multiple sectors and growth cycles — from foundation through exit preparation.
Top 10 French Business Law Firm · Entrepreneur Services
Portfolio MRR: €200K → €1.2M · Teams: 15 → 120+ employees
Governance · Fundraising Support · Business Structuring · Stakeholder Management · Business Development
Jeddah Season — Saudi Arabia
Embedded within a national-scale hospitality initiative, coordinating across venue operators, cultural institutions and government stakeholders to structure and deliver a high-profile luxury hospitality programme in one of the region's most demanding environments.
Hospitality Strategy · Stakeholder Coordination
Cross-Cultural Execution · MENA
Ambrine Maksoud · Founder
My advantage is not a methodology. It is the ability to operate at the intersection of governance, ecosystems and execution — where relationships and structure are the real levers of value.
Ambrine Maksoud
Founder — AM&CO
My foundation was built within demanding environments spanning legal advisory, technology ecosystems and luxury houses — each requiring a precise understanding of governance, stakeholder complexity and institutional discipline. These years taught me how organisations are structured, how decisions are made under competing pressures, and how legal, financial and operational realities must be navigated simultaneously.
In parallel, I operated within luxury, editorial and experiential industries where execution excellence is non-negotiable. These environments sharpened my understanding of image, positioning and the coordination of stakeholders with competing strategic interests.
Beyond commercial outcomes, AM&CO focuses on relationship quality, strategic timing and ecosystem coherence — to facilitate the right alliance, at the right moment, within the right context.
Geographic Positioning
Offices in Paris and Cairo
AM&CO operates across the EMEA corridor — connecting European capital markets, Middle Eastern sovereign and family wealth, and North African growth economies. Our geographic positioning reflects years of operating within these markets, navigating their distinct ecosystems, regulatory environments and relationship cultures.
Europe · Middle East · North Africa
Europe
France · United Kingdom · Germany · Switzerland · Benelux
Middle East
Saudi Arabia · United Arab Emirates · Qatar · Kuwait
North Africa
Egypt · Morocco · Tunisia